Central Festival Shopping Mall is the flagship shopping destination in Pattaya and is constantly popular with a varied mix of tourists and locals who flock there for the international brand clothing, varied eating options and all-weather entertainment, such as a cinema, bowling and children’s arcade. With a beachfront location and glass-paneled façade, Central Festival feels miles away from the cheap trinkets and polyester ‘Bad Boys Go To Pattaya’ T-shirts found in the stalls surrounding the mall on either side. Opened in 2009, the modern, ocean-facing design gives visitors a panoramic view of Pattaya Bay, which is an eye-catching backdrop to an afternoon’s shopping.